I build marketing engines for
B2B tech companies. Content-led. Demand-driven.
Built to scale.

I’m Vik, a Senior Director of Marketing with over 12 years of experience building B2B marketing programs from the ground up. A marketer with a storyteller’s soul, I believe great brands are built at the intersection of creativity, strategy, and technology.

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For most of that time I've been at the center of growing a B2B technology media platform spanning editorial, demand generation, and media sales, taking it from early stage to one of the more recognized names in its category. I've led the marketing function, shaped the editorial direction, and built the audience and commercial programs in parallel.

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My work sits at the intersection of content strategy, demand generation, and thought leadership. I think in systems: how content attracts the right audience, how that audience converts to pipeline, and how a brand earns credibility in a market that is increasingly skeptical of advertising.

 

I hold an MS in Bioinformatics from the University of Manchester and an MBA in Marketing Management, a combination that trained me to structure complex information for non-expert audiences, which turns out to be exactly what B2B marketing requires.
 

If you’re ready to explore new frontiers, embrace bold creativity, and unlock what marketing can truly achieve, let’s connect and make it happen.