Vik's M.I.X Newletter

Vik’s M.I.X started as a casual outlet,  a space where I’d drop random thoughts on marketing, tech, and strategy.

What began as scattered blogs has evolved into a consistent newsletter where I put down my perspectives, lessons, and questions in real time.

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It’s not theory for the sake of theory. It’s me working through ideas I see in the trenches of marketing leadership from strategy shifts to emerging tech and sharing them with anyone who’s curious enough to follow along.

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Some editions lean reflective, others practical, but all are grounded in one goal: to spark perspective and keep the conversation about marketing’s future alive.

Enough about what it is — here’s the mix itself. Dive into the latest editions.