B2B brands are cooking up something wild… AI-generated digital personalities that educate, engage, and entertain 24/7.
That means, no sleep. No “I’ll circle back on that.” Just pure, non-stop content delivery. Just pure, uninterrupted content delivery.
While B2C brands jumped on the synthetic influencer trend early, B2B brands are now catching up—leveraging AI personalities for credibility, engagement, and consistency… all without the diva attitude.
That’s our first topic for Edition #42 of Vik’s MIX (Marketing Exchange Insights) Newsletter.
But no matter how advanced AI marketing gets, the future isn’t online or offline—it’s both.
The brands winning today understand that customers crave convenience, connection, and killer experiences. That’s why they’re blending digital and physical in a strategy called Phygital marketing.
That’s the second big idea we’re diving into.
And finally, we’ll dive into what’s next for AI-driven personalization in 2025 and beyond, as more customer interactions become powered by AI.
Here’s what I’ve for you.
Synthetic Influencer
Phygital' Fusion
AI Personalization in 2025 and beyond
Let’s dive in.
Synthetic Influencers
These synthetic influencers are designed to act like industry experts or thought leaders, dropping valuable insights and building trust with potential customers.
Of course, there’s still a team of humans pulling the strings behind the scenes.
AI and automation tools handle the heavy lifting like content creation, distribution, and analysis while keeping things as real and transparent as possible.
Let’s look at how Synthetic Influencers is going to help
Scalability and Cost-Effectiveness Hiring a big-name influencer can cost an arm and a leg. Synthetic influencers? Not so much. They offer a scalable, cost-effective alternative that keeps your marketing game strong without draining your budget.
Around-the-Clock Availability Unlike human influencers who need sleep (lazy, right?), AI influencers are always on. They’re out here engaging with your audience at 3 AM, delivering insights, and answering FAQs like it’s their life’s mission.
Increased Brand Awareness More eyeballs, more reach. Partnering with influencers—whether human or synthetic—gets your brand in front of fresh prospects who are highly engaged and eager to learn.
Enhanced Credibility People don’t always trust marketing messages, but they do trust experts. Whether real or AI-generated, an influencer can boost your credibility and make your brand feel like the real deal.
Human Connection (Yes, Even AI Can Fake It) In a world of cold emails and robotic LinkedIn messages, a well-crafted AI influencer can add a much-needed human touch to your B2B strategy.
Improved Lead Generation B2B brands often find that influencer marketing brings in higher-quality leads. Why? Because the audience is already warmed up and trusting by the time they take action.
Impressive ROI When done right, influencer marketing can bring in a massive return on investment. And with AI, you cut out travel expenses, agency fees, and mood swings.
Control Over Content AI influencers won’t go off-script, tweet something controversial, or demand a bigger paycheck. Brands have total control over messaging and consistency. No PR nightmares, just smooth sailing.
Phygital' Fusion
Ever walked into a store, scanned a QR code, and suddenly found yourself in a whole new digital world?
That’s 'phygital' in action… the perfect mashup of physical and digital experiences.
Today’s consumers don’t live in just one world; they hop between online and offline seamlessly. And smart brands are meeting customers where they are both in the real world and the virtual one.
So Here’s How it Works:
Blending Physical and Digital
Phygital marketing is like peanut butter and jelly…better together.
It merges the online and offline worlds to create seamless, interactive experiences.
Think augmented reality (AR) that lets you try on sneakers without stepping foot in a store.
Or QR codes in ads that take you straight to exclusive content. Even virtual reality (VR) simulations that bring real-world experiences to your screen.
Creating Interactive Experiences
Nobody wants a one-way conversation anymore. Customers crave engagement. Phygital experiences bring the best of both worlds—like touchscreen storefronts that help you discover new products or AI-powered personal shopping assistants that guide you through an in-store experience.
What’s Latest in 'Phygital' Fusion
AI-Powered Personalization
AI analyzes your browsing habits, past purchases, and interests to create a shopping experience tailored just for you. Ever wonder how online stores seem to “know” exactly what you want? That’s AI at work, making your phygital experience feel personal and intuitive.
Hybrid Events
The best of both worlds—live, in-person events enhanced with digital elements. Think AR-powered product demos or virtual networking rooms where AI matches you with like-minded professionals.
Touchscreen Technology
Why settle for boring old displays when you can interact with products before buying? Touchscreen kiosks in stores let customers explore, compare, and customize products on the spot.
Augmented Reality (AR) and Virtual Reality (VR)
Want to see how that couch will look in your living room before buying? AR lets you do just that. VR takes it a step further, creating immersive brand experiences without ever leaving your home.
QR Codes: The Digital Bridge
QR codes are making a serious comeback. Scan one, and boom—you’re in a digital world filled with product demos, exclusive deals, and behind-the-scenes content.
Voice-Based Technology and Chatbots
Need quick help? AI-powered chatbots and voice assistants like Alexa handle customer service queries, product recommendations, and even order tracking—without the wait time.
Phygital Pop-Up Stores
Imagine walking into a store where everything is interactive. Digital screens, AR product try-ons, and smart shelves that recognize your preferences. These pop-ups bring excitement and exclusivity to the shopping experience.
Ocean Medallion Technology
Wearable tech is changing hospitality. Think smart bracelets that unlock your hotel room, track your preferences and even help staff personalize your experience in real-time.
Want real-world examples? Here we go.
Sonos, Inc.: Created pop-up experiences with sound chambers where visitors controlled their experience via iPads.
b8ta: A digital-first retailer that lets customers test and try out products before buying, creating a seamless online-to-offline transition.
Warby Parker: Mastered the “try before you buy” model, blending at-home and in-store shopping for a frictionless experience.
STM Goods: Launched an AR app that let customers visualize products in their homes before purchasing.
Nike ID: Opened a New York location where customers could design their own sneakers and take them home instantly.
AI-Driven Personalization in 2025 and Beyond
Imagine walking into your favorite store except it’s not really a store. It’s your phone, your smart speaker, even your car.
And somehow, it already knows what you need, what you like, and maybe even what you’ll want tomorrow.
That’s the future of AI-driven personalization.
AI is evolving and isn’t just suggesting; it’s predicting, understanding, and tailoring experiences with almost eerie precision.
Let’s dive into the game-changing trends shaping AI-driven personalization.
Hyper-Personalization
AI is evolving to craft real-time, hyper-personalized experiences using behavioral data, predictive analytics, and deep learning.
It won’t just suggest a product, it’ll anticipate your needs before you even realize them.
And for retailers, this isn’t just cool; it’s profitable.
Hyper-personalized experiences could boost revenue by a huge degree compared to traditional, one-size-fits-all marketing.
Seamless Omnichannel Experiences
Ever get frustrated switching between a brand’s website, app, and store because nothing syncs?
AI will unify customer interactions across all touchpoints, creating a smooth, continuous experience whether you’re browsing on your laptop, checking an app, or walking into a store.
Voice and Conversational AI
AI chatbots and voice assistants are about to get a whole lot smarter. With advancements in natural language processing (NLP), they’ll sound less robotic and more human.
Think of AI-powered support that understands context, remembers past conversations, and engages in real-time problem-solving—24/7.
Predictive Customer Insights
AI won’t just react; it’ll proactively shape customer journeys. It’ll analyze data patterns to anticipate issues, recommend solutions, and even offer discounts before you consider leaving a brand.
Expect fewer “How can I help you?” messages and more “Here’s what you need” moments.
Emotional AI
This one’s straight out of sci-fi. AI will be able to read human emotions—analyzing tone of voice, facial expressions, and text sentiment. Brands will adjust their interactions based on your mood, offering empathetic and personalized responses that feel more human than ever.
Sustainability-Focused Personalization
AI will help brands align with eco-conscious consumers by recommending sustainable products and services. Expect AI-powered suggestions that not only match your taste but also fit your values—like highlighting brands with ethical sourcing or carbon-neutral initiatives.
Integration with Emerging Tech
AI won’t work alone. It’ll join forces with the Internet of Things (IoT) and Augmented Reality (AR) to create immersive and personalized experiences. IoT devices will send real-time user data to AI, making personalization seamless across smart homes, wearables, and even cars. AR will allow for virtual try-ons and interactive brand experiences that make shopping more engaging.
That’s it for edition #42 of Vik’s MIX (Marketing Insights Exchange) Newsletter.
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If we haven’t met, I’m Vikramsinh Ghatge. I specialize in helping B2B companies unlock growth through strategic marketing that’s data-driven, cost-efficient, and impactful.
With over a decade of experience in demand generation, brand development, and AI-integrated marketing, I’ve built systems that transform businesses. My work focuses on driving lead generation, elevating brand visibility, and creating meaningful connections with audiences globally. I combine strategic insights with hands-on execution to deliver impactful results.
As the mind behind Vik’s M.I.X – Marketing Insights Exchange, my weekly newsletter offers actionable advice on marketing strategies, AI integration, and industry trends.
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