There is no better way to put it. The problem is, today’s modern consumer has built up a lot of personal defense mechanisms when it comes to content.
So what a content marketeer need to ace the game ?
A lot of the blogs that you read will more or less tell one thing in essence
“Stimulate your readers mind with an extremely short burst of quality, personalized content — and engage your audience where they’re already spending time anyway”
Well you need to do that too, but first things the tips
Become a smarter reader. It’s unrealistic to think you can create something compelling without consuming valuable content yourself!
Be devourers of content. Challenge every piece of information you see, by asking yourself if it’s true, or worthwhile. You’re going after today’s most dangerous creatures — readers in a hurry.
Be creative and practical to come up with your content idea, seek inspiration from from the blogs you regularly read, share your opinion or perspective on the same creating something personalized.
Choose content quality over content quantity, It’s all about the 20% sugar that makes 80% of your valuable insights tasty :) Think about it literally.
Pounce upon that very small window of opportunity to pull them in, convince them to pause what they’re doing, and join you for that mini-coffee break. Train yourself to be an intelligent scavenger for commentary and inspiration on common issues. This means high-quality, influential sources.
To Close
Winning at content today is all about being useful, maybe deliver information people actually want, propose additional vital aspects to solve their problems.
I’ve never met a content marketer who doesn’t learn something new every day. That’s what makes this career so exciting and rewarding — the ability to grow our knowledge, skills, and creativity.
A content marketer must constantly reevaluate different aspects of their work. The success or failure of a project might seem to be due to the quality of writing, but it could also depend on the subject matter chosen for that specific blog post, how interesting that particular idea is in terms because what people are searching for online at any given time. Content marketing relies heavily on trial and error since there isn’t one type formula which always works.
There are no mistakes, only lessons. Growth is a process of trial and error. -Unknown
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