2025 is here —it’s the perfect time to catch your breath and gear up for what’s next.
To help you hit the ground running, I’ve pulled together a few “what’s next” marketing strategies for 2025. These aren’t about doing everything. Just focus on a couple, do them well, and they could seriously change the game for you.
I’ve also dug into some of the smartest marketing campaigns from the last decade. Why? Because a little inspiration can go a long way when you’re mapping out your plans this January.
And to wrap it up, I’ll share a brilliant strategy from one of the sharpest marketing minds out there. It’s all about how to make your ideas stick and get people talking.
Here’s what’s in Edition #35:
What’s Next in 2025
The Best Campaigns of the Last Decade
How to Get Your Ideas to Spread
Let’s dive in.
What’s Next in 2025
B2B marketing is evolving as fast as AI did in 2024. Gone are the days of cookie-cutter campaigns and half-hearted leads.
The future? It’s all about getting personal, making real connections, and standing out in a crowd where everyone looks the same.
Here’s your 2025 playbook—10 sharp strategies to choose from. Pick a couple that match your goals and put them to work.
AI-Powered Personalization
Personalization isn’t a buzzword—it’s a dealbreaker. Buyers expect tailored content that speaks directly to their industry, role, and pain points. Use AI to serve dynamic content, personalized email sequences, and even custom video messages. Imagine landing a CMO’s attention with an ad that feels like it was made just for them. That’s the power of AI.
Employee Advocacy Programs
Your employees are untapped marketing gold. A formal employee advocacy program can expand your reach by turning your team into brand ambassadors. Create shareable content, provide personal branding tips, and equip them with tools to amplify your brand on LinkedIn and beyond. Authenticity sells, and nothing’s more authentic than your own people vouching for you.
Social Commerce Integration
LinkedIn isn’t just for networking anymore, and TikTok isn’t just for dance trends. Social commerce is creeping into B2B, letting buyers explore, engage, and even take early actions—like booking demos—directly on the platforms they already scroll. Seamless and strategic.
Short-Form Content Strategy
Think snackable content. Bite-sized videos, punchy stats, and quick-hitting posts that grab attention and keep your brand top of mind. Short-form content isn’t just for brand awareness; it’s a lead-gen tool when used right. Tease valuable info in 60 seconds and link to the full resource—it works.
Contextual Targeting
With GDPR and other privacy laws cracking down, contextual targeting is your new best friend. Instead of chasing personal data, focus on relevance. Serve ads and messages that align with the user’s environment—what they’re reading, watching, or searching. It’s targeted without being creepy.
Influencer Marketing Evolution
No more generic influencer campaigns. In B2B, the real power lies with subject matter experts, niche thought leaders, and satisfied customers. These micro-influencers have credibility and trust within their communities—use them to tell your story and validate your solutions.
Enhanced Use of Video Content
Videos convert. From explainer videos that simplify complex solutions to customer testimonials that build trust, video content will remain the backbone of effective B2B marketing. Pro tip: Experiment with formats like live streams and interactive webinars for deeper engagement.
Geo-Targeted Advertising
Want to dominate a specific region or make a splash at an industry event? Geo-targeted ads and geofencing let you deliver hyper-local messaging to key audiences. Picture sending tailored ads to attendees within a conference venue—now that’s precision.
Automation with a Human Touch
Marketing automation is a game-changer, but don’t lose the human element. Pair automation with personalized follow-ups, thoughtful check-ins, or tailored nurture campaigns. Buyers want efficiency, but they also want to feel like more than a number.
Focus on Unique Insights
Value matters. Skip the generic “thought leadership” pieces and give your audience something they can’t find anywhere else. Conduct your own research, analyze trends, or provide fresh takes on industry issues. Insights that inform and challenge assumptions? That’s how you win trust—and the deal.
Best and Famous B2B Marketing Campaigns of the Last Decade
B2B marketing has redefined itself over the past decade with campaigns that go beyond selling—they engage, inspire, and leave a mark. Here are the standout campaigns that raised the bar:
IBM’s “Watson at Work” IBM didn’t just showcase AI—they made it real. By demonstrating how Watson transformed industries and improved workplace efficiency, IBM positioned itself as a leader in innovation, proving the tangible impact of their technology.
Salesforce’s “The Future of Sales” Series Salesforce turned thought leadership into gold. Their content series highlighted evolving trends in sales and CRM, offering actionable insights that made businesses smarter and Salesforce a trusted guide for future-ready strategies.
Adobe’s "Creativity for All" Adobe redefined creativity as a must-have for every industry. Their campaign showcased how creative tools drive innovation, proving that businesses of all kinds—not just creatives—could benefit from thinking outside the box.
Slack’s "So Yeah, We Tried Slack" Slack made B2B marketing fun. Their sitcom-style mockumentary highlighted real customer experiences, making workplace communication both relatable and memorable. The message? Slack isn’t just a tool—it’s a game-changer.
Spotify’s "Wrapped for Advertisers" Spotify turned data into a selling point. Adapting its popular consumer campaign, Spotify used “Wrapped” to show advertisers how user insights could supercharge their marketing strategies. It was a smart, data-driven move that resonated.
Mailchimp’s “Second Act” Mailchimp celebrated the success stories of entrepreneurs who used their platform to grow. By focusing on real people and their journeys, this campaign connected deeply with small business owners, highlighting Mailchimp’s value in a personal, impactful way.
HubSpot’s "Inbound Evolution" HubSpot kept businesses ahead of the curve with insights on inbound marketing trends like automation and personalization. By sharing practical, forward-thinking advice, they cemented their reputation as a go-to authority in the digital marketing space.
Microsoft’s “Empowering Us All” Microsoft brought humanity to tech. Through real-world stories, they showed how their tools empowered people and businesses, turning technology into something relatable and essential.
These campaigns prove that the best B2B marketing isn’t just about products—it’s about stories, solutions, and sparking connections.
By blending creativity, data, and relevance, these brands showed how to engage audiences in ways that stick.
How to get your ideas to spread?
Ever feel like your ideas are just meh—lost in a sea of same-same? Here’s the deal: if you want people to care, share, and talk about your stuff, you’ve got to stand out. Not just “pretty good” stand out—like whoa, stop everything stand out.
That’s where Seth Godin’s genius comes in. He’s got this knack for breaking down what makes people pay attention and why some ideas spread like wildfire while others fade into oblivion
The Importance of Being Remarkable
Let’s be real: good doesn’t cut it anymore. In a world drowning in “meh” ideas and average stuff, you need to be remarkable. Seth Godin calls it the “Purple Cow.”
Think about it—if you’re driving past a bunch of regular ol’ brown cows, are you stopping to look? Nope. But a purple cow? You’d slam the brakes, whip out your phone, and start snapping pics. Your ideas need to be like that—bold, unique, and attention-grabbing. Otherwise, they’ll just blend into the noise.
Targeting Niche Audiences
Here’s the thing: you can’t please everyone. And you shouldn’t try. Instead, find your people. The ones who light up when they hear what you’re about. Godin says to aim small and connect deeply. Why?
Because niche audiences are passionate.
They’ll share your stuff like wildfire if it speaks to them. So stop chasing the masses and focus on creating something that hits home with the right crowd.
Breaking Through Clutter
Let’s face it—people are bombarded with ads, posts, and emails all day. How do you cut through all that static? By being unexpected. Maybe even a little weird. Godin talks about how the “bad and bizarre” can grab attention.
It’s like walking into a room wearing a bright pink suit—yeah, people are going to notice. Take risks. Try something different. Safe ideas don’t make waves; they sink quietly.
The Shift from Mass Marketing
Mass marketing? That’s so last century. Forget trying to woo the average Joe. Godin’s advice? Focus on creating extraordinary products for extraordinary people.
Your job isn’t to water down your idea for everyone—it’s to make something so good that your audience can’t stop talking about it. Find the folks who care and turn them into your advocates.
The Role of Storytelling
People don’t just buy products; they buy stories. Why? Because stories stick. They hit us in the feels. Godin says storytelling isn’t optional—it’s essential.
Think of Apple’s “Think Different” campaign or Nike’s “Just Do It.” They didn’t just sell gadgets or shoes; they sold ideas, dreams, and emotions. So craft a story around your idea. Make it personal. Make it memorable. Make it shareable.
Well, folks, that's a wrap on edition #35 of Viks M.I.X (Marketing. Insights. Exchange).
If you found this newsletter helpful, why not spread the love? Hit that like button and share it with your marketing pals.
If we haven’t met, I’m Vikramsinh Ghatge. I specialize in helping B2B companies unlock growth through strategic marketing that’s data-driven, cost-efficient, and impactful.
With over a decade of experience in demand generation, brand development, and AI-integrated marketing, I’ve built systems that transform businesses. My work focuses on driving lead generation, elevating brand visibility, and creating meaningful connections with audiences globally. I combine strategic insights with hands-on execution to deliver impactful results.
As the mind behind Vik’s M.I.X – Marketing Insights Exchange, my weekly newsletter offers actionable advice on marketing strategies, AI integration, and industry trends.
Ready to grow your brand and achieve your marketing goals? Let’s connect for advice, partnerships, interviews, or podcasts. And don’t forget to subscribe to my newsletter for the latest strategies delivered straight to your inbox.
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